Top Media agencies in India

How to Effectively Advertise your Business with Promotional Items

Posted on by khushi Advertising

 

http://khushiadvertising.com/ambient-media-agencies/

Experiential Marketing is a specialized niche where brilliant minds work on innovative, groundbreaking ideas that take your business to new heights. Use of promotional items is a popular strategy used by Ambient Media agencies in Mumbai.
 
What is a promotional item?
By definition it is an item imprinted with the brand or logo of the company with or without a message or offer. Marketers choose utility stuff for it so that the brand or logo remains at the top of the mind. Nowadays, marketing agencies put a lot of efforts in deciding products that are chic, useful and handy. With the advancement in digital printing, it is possible to design highly creative and innovative promotional products.
While designing promotional giveaways, marketing experts look at certain aspects such as target audience and the objective of promotion. Tangible and intangible benefits are considered.

How do promotional items benefit your business?
There are mutually contradicting opinions about the effectiveness of promotional items in achieving high visibility to the business. However, a majority of experts call it an innovative advertising idea. Here are top five benefits:

    • You contact a large mass by spending minuscule amount. When business operating costs reach mind-boggling heights, it is not a wise thing to spend lavishly. You get a good value with relatively inexpensive promotional products. They have the potential of creating huge, long-lasting impact. Even if it is a small giveaway, you get immense customer loyalty. Experts say that a simple fun takeaway is also remembered by customers for a long time.

 

    • Variety is always desirable for everyone, including your customers. Advertising through promotional items gives you a chance to popularize your brand in a different and unique way every time. Since you release something exceptional and sensational intermittently, it keeps the curiosity alive. The suspense value makes it a superb marketing idea.

 

    • You get enhanced brand recognition that makes you stand out from the competition. Though the promotional products are small items, their power is enormous. You can customize them and use in innumerable ways to keep the brand at top of mind always. The more you are creative with promotional items, higher is the impact. Ambient Media agencies in Mumbai have creative minds that can derive extraordinary stuff.

 

    • When you make an intelligent use of promotional items, it reminds the customer about your product or service every time they look at them. Experts call promotional products as “business card.” In reality, it has hundred times more potential than a business card. Customers do not forget about your company every time they use the takeaway product.  No wonder, all seasoned companies that offer ambient advertising in India vouch for promotional products.

 

  • Ambient media agencies always suggest tactile products that keep on hammering about your brand name. They should strike the eyes of customers again and again so that they just can’t forget about you. It is a tricky thing to decide about the product. Hence, agencies assign the responsibility to the best creative minds.

EMPOWERING YOUR BRANDS THROUGH EFFECTIVE MALL ACTIVATION

Posted on by khushi Advertising

Mall activations are an ideal way to create brand awareness and to introduce new products or services to consumers. Mall activation is a concept that perfectly leverages the advantages offered by the ambient setting of a mall to deliver brand communication. It is instrumental in building a positive perception of a brand.

Activations help to create engaging and memorable experiences that evoke emotions within consumers. The purpose is to reach people on rational and emotional levels so that they carry back an experience which they will remember for a long time. Live experiential marketing events are being increasingly used by brands to help extract the most out of the activation campaign. These events give people a chance to try a product, ask questions about it and participate in some way that makes them feel connected to the brand.
Here are a few of the benefits of activations at malls:

  • It helps to reach out to the target audiences who are in a relaxed frame of mind and are generally comfortable spending time to learn about the brand.
  • Customers are already prepared for spending at malls and more likely to make a purchase decision.
  • It can help to reinforce the brand’s positioning in the minds of the consumer.
  • Helps to cut through the traditional advertising clutter (TV Commercials, Print, Web ads).
  • It makes your brand more prominent.
  • It communicates with the audience in an interesting and engaging manner.
  • Consumers can give you immediate feedback as there may be direct interaction.

Khushi Advertising is not just one of the leading activation agencies in Mumbai, but one of the best activation agencies in India. We design and execute unique campaigns, backed by the expertise of our professionals who have a deep insight about consumer behaviour and pattern. We have partnerships with most of the leading malls to attain maximum impact. As an activation agency, our role is to way to generate awareness and visibility for a brand through cultivating real life engagement experiences with the target consumer.
We keep these key factors in mind while designing an activation campaign-

  • Timing – it is important to connect with consumers at the right time and the right place so that the consumer is enthused by our communication.
  • Relevance – the activation strategy and campaign has to be relevant to the brand’s core values.
  • Visibility and recall – our activation campaigns are designed to garner high visibility and generate high recall among consumers
  • Reach – our endeavour is to reach a sizeable chunk of our TG through directed activation campaigns
  • Long term perspective – activation awareness may not immediately generate sales. However, they are a key tool to capture valuable consumer data, such as contact numbers, emails, social media followers, etc.

Due to our committed effort in this domain, we are recognised as the best brand promotions company in India which has the ideal activation solutions customised to serve each client’s needs.

AMBIENT MEDIA ADVERTISING – THE MOST CREATIVE METHOD OF ADVERTISING

Posted on by khushi Advertising

There’s a lot of buzz among marketers about this term called ambient media advertising. It is a relatively new breed of advertising that has caught the interest of marketers.

Ambient media advertising is the name given to non-traditional out-of-home advertising of products and services. It involves placing ads in unconventional places which were not traditionally used to advertise products e.g. elevators, escalators, washrooms in malls and multiplexes, seats in movie theatres, popcorn tubs in cinemas, etc. Therefore, ambient media are media formats that are different from the usual media consumed in out-of-home locations/environments through which advertising firms reach out to their target consumers.

Ambient media advertising leverages the conducive environment or ambience that places like malls, cinemas, airports, coffee shops, hypermarkets, restaurants, etc. offer to effectively communicate to the TG. The key to remember here is that the marketer has to select the best avenue and combine it with an effective message.

Ambient media advertising can be done in conjugation with traditional media or can be pursued as a standalone activity. Generally it is used as a supplement to the other traditional forms of advertising like TV, print, radio, etc.

Some of the reasons for the growth of ambient media advertising are-

* Over-exposure to traditional media – the traditional mediums like TV, print, radio have been used extensively to the point of creating a clutter. The audience often tunes out this communication as it perceives it as a hindrance in their entertainment. Ambient advertising on the other hand, is very often innovative, unique and attractive. It draws people willingly towards it.

* A greater demand for point-of-sale communications – there is a sizeable percentage of people in many urban areas of the country having high disposable income and the propensity to spend. It is easier to entice this audience by using effective POS communication and instigate impulse buying. This can be done only at places where the audience actually spends viz. malls, multiplexes, hypermarkets, etc. Ambient media advertising makes the best use of these avenues to communicate with the target audience.

* Its ability to offer precise audience targeting – by picking desired geographical locations of multiplexes, malls, restaurants, etc. it is possible to precisely target your desired TG.

* Its versatility – ambient advertising is not confined by pre-defined boundaries of placement or time. Hence it is the most versatile medium employing the creative capabilities of the marketers to the fullest.

Due to these advantages, ambient advertising in India is increasingly gaining momentum. Ambient media agencies in Mumbai, Delhi, Chennai and all the other major cities of the country are exploring this medium of advertising. Khushi Advertising is one of the top ambient media agencies in India offering a multitude of ambient media advertising solutions across various avenues such as malls, multiplexes, hypermarkets, airports, restaurants, gyms, bookstores and others. Khushi, known for its innovative advertising, is the one-stop solution for marketers looking for effective ambient media solutions.

Five reasons Khushi Advertising makes experiential marketing a great hit for you.

Posted on by khushi Advertising

http://khushiadvertising.com/

In the competitive environment today, it is certainly difficult to build long-term brand loyalty. People have an array of choices atcompetitive prices. Therefore, you need something different and more effective than the conventional means. Khushi Advertising is one of the topExperiential Marketingagencies in India. It hasestablished high standards by following pioneering ideas. Here are five reasons it is among the top choices when clients need experiential marketing services:
(i) When people experience, it is impossible to get detached from a brand: Experiential marketing gives a chance to take control of the experience. Thus, customer engagement increases manifold. When people know that a brand is in line with their expectations and choice, they appreciate it and make part of their life. The brand touches their emotions.
(ii) It is a personalized experience: When a brand is marketed by other means, it is a one-to-many experience. Though marketing gurus design it beautifully to reach the maximum audience, it has a universal appeal and no personal touch. Experiential marketing, on the other hand, is purely personal. Khushi Advertising has the required team of skilled Experiential Marketing experts in India to make it as effective as possible. When a consumer feels greatly connected, the brand becomes a personal choice and preference.
(iii) It does not have the ill-effects of aggressive marketing: With dedicated marketing campaigns that are purely experiential in nature, there is no scope for spamming or ineffective marketing campaigns. The campaigns are individually designed to build high levels of brand loyalty. Specifically targeted campaigns based on demographics make it a big success.
(iv) Campaigns alter the purchase decisions: Smart brand promotions using experiential marketing concepts not only increase brand awareness, but also influence purchase decisions. Each campaign can be designed on the digital, social and behavioral aspects of the consumers. With a rich experience in the niche, Khushi Advertisinghas the skills to do it well.
(v) Creativity and innovation are at the peak: When people rely on seasoned marketing companies like Khushi Advertising, it is certain that the brand is promoted using the most creative and innovative ideas. They create a long-lasting impact and excellent results. Expert designers put a finger on the pulse of the market to sense the change in the consumer behavior.
The modern world of marketing needs all types of marketing efforts when it comes to establishing a brand in the market. Experiential Marketing Ideas are the frontrunners in this race.

Three branding trends that will change the way you think about brand building

Posted on by khushi Advertising

Brand building is inevitable in the fiercely competitive business scenario today. As the brand owner of your company, you want to make it known to as many people as possible. There are several ways of doing it, but the service provider you hire chooses the best channel suitable to your marketing needs. Experts say that it is always good to keep a close watch on the latest trends that prevail. Good insight can be established thus, to beat the competition. Here are three branding trends other than Innovative advertising, that will govern the minds of everyone.

(i) Reports say that there is a paradigm shift in the way people think about brand building. Earlier, the approach was to establish a brand bigger than others. Now Media agencies in India realize that it is quite difficult to make effective brand-building by just highlighting, “how my brand issuperior to yours”. Rather, now there is a trend of identifying brand peculiarities and puttingthem to the right audience with a right perspective. Thus, it is possible to build the brand for a particular set of people, but the establishment is everlasting. Making a brand a “must have” or “inevitable” for a subset of consumers is much better than making it a face in the crowd.

(ii) Effectively communicating more and more about the brand is another success mantra. Whether it is for a certain set of people or generic communication, companies develop interesting content that occupies the mind. The campaigns talk about dreams, passions andinterests of people and relate the brand characteristics to it. Experts say that when a brand touches the aspirations of people, it is just not possible to forget about it. Seasoned marketing executives make use of the fact intelligently, and effectively. Content development by Top Media agencies in India is nowadays is based on this concept.

(iii) Making it “larger than life” is another trend which establishes the brand identity firmly. For example – Iodized Salt doesn’t remain the essential food item, but a powerful tool for Goiter Eradication Program. A hand wash becomes the driver of cleanliness in the country. It is called “higher purpose” which means the brand is much bigger than it appears. Today, marketing agencies build trends and campaigns based on this concept and establish the brand well whether it is in cinema advertising or print media.

As the year 2016 moves ahead, you should quickly formulate a strategy that will break earlier records. The trends mentioned above will you progress.