Mall Advertising as a Means to Increase ROI

Mall Advertising need not be limited to just one or two methods of showcasing your brand in malls. You could use a combination of a number of promotional methods to provide a synergising effect on the overall impact of the brand communication.
There are innumerable shopping mall promotion ideas. You can choose to select any one or all of the following options-
Branding – you can create visibility by putting up hoardings, posters, standees, drop downs, backlits, danglers, etc. A smart combination of these mediums can create substantial visibility and impact for your brand.
Experiential Marketing – the marketing industry is very well aware of the advantages of experiential marketing campaigns. Malls prove to be one of the best spaces to undertake an experiential marketing campaign due to their ambient setting. Plus, people who visit malls are in a relaxed frame of mind. They are not in a hurry to just shop on the run. They are more amenable to advertising communication and they don’t mind spending time on exploring new products and ideas. This lends itself as an excellent opportunity to engage this audience in a one-on-one communication and discuss with them how they could benefit by using your brand. This also gives a chance to the marketer to get immediate feedback and address any issues or concerns of the consumer.  They say seeing is believing and here the consumer can be given a chance to touch and feel the product, which can be very reassuring for the customer. You can set up kiosks or stalls and provide samples, give-aways and product demonstrations.
Innovations – who says you need to follow pre-defined or well-established ways only of advertising in malls? Create disruptive communication and grab the attention of every consumer who sets foot in the mall premises with your innovative promotions. From larger than life cut-outs to 3D holograms, the options to attract the consumer are limitless.
When a clever mix of the above methods is employed, the results can be magical.
They can help the marketer to achieve the following –
    • Create / increase brand awareness
    • Reinforce brand positioning
    • Target specific TGs in specific locations or areas
    • Create database of potential consumers
    • Greater chance to influence purchase decision
    • Immediate feedback
    • Repetitive exposure to brand communication by using all the above avenues leads to higher brand recall
    • Increase in trust and confidence in a brand
    • Generate positive WOM
Such campaigns, when they are made a part of the overall integrated marketing campaign, can lead to short term as well as long term benefits. The investments made on these campaigns pay good returns as many of these benefits create long-lasting impressions. They may or may not result into immediate sales, but they definitely lead to an increased affinity towards the brand, which is an unmatched Return on Investment for any brand.
Khushi Advertising is the leading mall advertising agency in India and takes pride in providing optimum ROI to all its clients. This is the reason why our clients trust us to design the best mall advertising campaigns for them.

The Future of Cinema Advertising

If you ask experts about the most happening niche in the field of advertising in the recent years, then they will vote for Cinema Advertizing without a blink. It has shown a tremendous growth rate and the trend seems to continue. Most of the cinema advertising agencies in Mumbai reported consistent performance for years.  Consolidation and mergers in the multiplex business changed the rules of the game. Today, it is a battle between a few companies. As the footfall in the multiplex increases consistently, competitors want to grab as much share as possible. Agencies use every possible gimmick that keeps the cinema advertising A Zing thing!

It is a paradigm shift

Middle and Upper-Middle class of the Indian society had stopped watching movies in the movie halls until last decade. Inferior quality and poor maintenance were the primary reasons. Multiplexes changed the scenario completely and it is pleasurable and comfortable experience today. In spite of expensive tickets, people prefer to watch a movie in posh multiplexes instead of old-fashioned single-screens. With an improved quality of interiors, digital screens and surround sound, multiplexes make it an awfully entertaining experience. With international chains of Inox, Adlabs and PVR introducing modern, sophisticated theaters across the country, the experience will get further enriched.

Since multiplexes assure a certain kind of elite audience, segmented advertizing makes more sense. Lifestyle products, clothing, and digital accessories that appeal particular strata of the society are being targeted by cinema advertising agencies in Delhi.Cellular services, soft drinks, ice-cream brands and premium banking and insurance sectors find it quite profitable.

Emergence of “compulsive spending people” boosts it further

Economists and sociologists say that there is a new class of neo-rich people who spend just out of habit. They buy apparels, fashion accessories, and shoes whenever they visit malls.  Psychology of such “compulsive buyers” is kept into consideration while designing exclusive advertising campaigns by reputed PVR cinemas advertisingagencies. They trigger the buying desires of such people. It is a guaranteed formula for success. These buyers don’t bother about the price tags. For them, buying is critical.

Until the time malls and multiplexes remain crowded with families and youngsters enjoying a full-day fun on the weekends, the best cinema advertising agency and its competitors will be busy with developing mind-boggling advertising ideas. It is a promising and profitable business where the opportunities are limitless. Creative minds with groundbreaking ideas can make a fortune!

How cinema advertising Is becoming a Dominant tool of Advertising in India?

Cinema advertising in India is idiosyncratically effectual than other media due to its phenomenal recall value. Studies prove that watching an ad in the cinema gets processed consciously by our brains. No wonder, marketing geeks want to squeeze as possible from this emotionally engaging medium.

It is not an exaggeration to say that cinema advertising is the most impactful medium. This statement can be substantiated with certain points. Studies reveal that it is at least 10 times more effective in making your brand a star performer. The emotional engagement is as high as four times compared to the television audience. No wonder, creative minds working in cinema advertising agencies in Delhi and all across India are the busiest.

With an objective of maximizing ROI, advertising agencies in Mumbai spend considerable time to develop unique, eye-catching ideas for the clients. Cinema offers a unique role in the present-day communication mix, and brands and agencies have to put further efforts to understand its potential and impact.

Changing relationship between the TV and viewers
The small screen is still the uncrowned emperor of the entertainment world. Nobody can raise eyebrows at the unmatched popularity of it. Being an integral part of the media mix, it is virtually impossible for cinema advertising agencies in India to ignore it.

However, television is a medium where an abundance of advertisements makes people reluctant to watch ads. Viewers grab the remote control and change the channel almost instantly during the commercial break.

In a cinema hall, however, the situation is diametrically opposite. The audience gets mesmerized by the ads there in a highly captive environment. No wonder, cinema advertising in India creates exceptionally high emotional engagement. It is impossible to beat the silver screen as far as impact is concerned.

Though piracy offers a big peril to the film industry, filmmakers find new ways of attracting people to cinema halls. Use of specialized technologies such as surround sound and 3D lure people to go to movie halls. Thus, cinema advertising remains contemporary and relevant in the modern times. A seasoned in- film advertising company in Mumbai like Khushi puts their best brains in conceptualizing awesome ideas.

As the audience is being treated to an exclusive showcase from the best production houses worldwide, exciting releases create superb opportunities for effective and impactful brand presence through in film advertising.

Five reasons Khushi Advertising makes experiential marketing a great hit for you.

In the competitive environment today, it is certainly difficult to build long-term brand loyalty. People have an array of choices atcompetitive prices. Therefore, you need something different and more effective than the conventional means. Khushi Advertising is one of the topExperiential Marketingagencies in India. It hasestablished high standards by following pioneering ideas. Here are five reasons it is among the top choices when clients need experiential marketing services:
(i) When people experience, it is impossible to get detached from a brand: Experiential marketing gives a chance to take control of the experience. Thus, customer engagement increases manifold. When people know that a brand is in line with their expectations and choice, they appreciate it and make part of their life. The brand touches their emotions.
(ii) It is a personalized experience: When a brand is marketed by other means, it is a one-to-many experience. Though marketing gurus design it beautifully to reach the maximum audience, it has a universal appeal and no personal touch. Experiential marketing, on the other hand, is purely personal. Khushi Advertising has the required team of skilled Experiential Marketing experts in India to make it as effective as possible. When a consumer feels greatly connected, the brand becomes a personal choice and preference.
(iii) It does not have the ill-effects of aggressive marketing: With dedicated marketing campaigns that are purely experiential in nature, there is no scope for spamming or ineffective marketing campaigns. The campaigns are individually designed to build high levels of brand loyalty. Specifically targeted campaigns based on demographics make it a big success.
(iv) Campaigns alter the purchase decisions: Smart brand promotions using experiential marketing concepts not only increase brand awareness, but also influence purchase decisions. Each campaign can be designed on the digital, social and behavioral aspects of the consumers. With a rich experience in the niche, Khushi Advertisinghas the skills to do it well.
(v) Creativity and innovation are at the peak: When people rely on seasoned marketing companies like Khushi Advertising, it is certain that the brand is promoted using the most creative and innovative ideas. They create a long-lasting impact and excellent results. Expert designers put a finger on the pulse of the market to sense the change in the consumer behavior.
The modern world of marketing needs all types of marketing efforts when it comes to establishing a brand in the market. Experiential Marketing Ideas are the frontrunners in this race.

Want to extract the most from experiential marketing? Here are some facts

The impact of experiential marketing is quite clear to those who have tasted the fruits of this incredibly spicy way of marketing.  When you hire a seasoned agency like Khushi Advertising that runs a focused campaign for you, it is guaranteed that users find it well-executed and lively.
Experts call it the first step towards a path to establish great customer loyalty and brand recognition. You accomplish the achievement that you have always dreamt of.Why are brand gurus so gung-ho about this memorable and persuasive activity? Why is it regarded as the only way to create long-lasting and personalized relations with clients and customers? Why is it one of the smartest ways of connecting with business associates?
The answer is pretty simple. The best experiential marketing agencies know the tangible and intangible benefits that a campaign can offer. Hence, they assess the return on investment with amazing precision.
Why is it so different from others?
Experiential marketing is a channel that is not at all comparable to other similar products. It creates a direct, personalized brand experience that builds incredible trust among buyers and other business associates. A similar impact is just not possible by any other means. Experiential marketing companies in India design precise campaigns that build trust with highly personalized and face-to-face experience of the brand. Since a laser beam- like campaign targets the audience, the message reaches to the toughest corners easily.
Since an experiential marketing campaign generates results that are based on the hands-on experience and not statistical paperwork, therein lies the biggest strength.  As compared to other above-the-line campaigns, the experiential wastage is minimal. Not only FMCG sector (where this mode is remarkably effective), but all sectors take the benefit of it.
Marketers spread across industries reap benefits by hiring anexpert in Experiential Marketing like Khushi Advertisingthat holds the knack of designing the mosteffective marketing campaign based on user requirements.
Revenue growth versus expense, you need the best
Return on investment of the campaign is nothing but calculating the monetary benefit generated by a campaign after subtracting the cost incurred. Simple mathematics, isn’t it? However, you should look at the campaign differently while calculating the ROI. Experts say that it is something beyond mere financial calculations. The greatly immersive campaigns make tremendously positive marketing waves for you, and the buzz is helpful from the long-term perspective.  A raving success is what you should expect from it because experiential marketing is “different” from other conventional means.

Three branding trends that will change the way you think about brand building

Brand building is inevitable in the fiercely competitive business scenario today. As the brand owner of your company, you want to make it known to as many people as possible. There are several ways of doing it, but the service provider you hire chooses the best channel suitable to your marketing needs. Experts say that it is always good to keep a close watch on the latest trends that prevail. Good insight can be established thus, to beat the competition. Here are three branding trends other than Innovative advertising, that will govern the minds of everyone.

(i) Reports say that there is a paradigm shift in the way people think about brand building. Earlier, the approach was to establish a brand bigger than others. Now Media agencies in India realize that it is quite difficult to make effective brand-building by just highlighting, “how my brand issuperior to yours”. Rather, now there is a trend of identifying brand peculiarities and puttingthem to the right audience with a right perspective. Thus, it is possible to build the brand for a particular set of people, but the establishment is everlasting. Making a brand a “must have” or “inevitable” for a subset of consumers is much better than making it a face in the crowd.

(ii) Effectively communicating more and more about the brand is another success mantra. Whether it is for a certain set of people or generic communication, companies develop interesting content that occupies the mind. The campaigns talk about dreams, passions andinterests of people and relate the brand characteristics to it. Experts say that when a brand touches the aspirations of people, it is just not possible to forget about it. Seasoned marketing executives make use of the fact intelligently, and effectively. Content development by Top Media agencies in India is nowadays is based on this concept.

(iii) Making it “larger than life” is another trend which establishes the brand identity firmly. For example – Iodized Salt doesn’t remain the essential food item, but a powerful tool for Goiter Eradication Program. A hand wash becomes the driver of cleanliness in the country. It is called “higher purpose” which means the brand is much bigger than it appears. Today, marketing agencies build trends and campaigns based on this concept and establish the brand well whether it is in cinema advertising or print media.

As the year 2016 moves ahead, you should quickly formulate a strategy that will break earlier records. The trends mentioned above will you progress.