The Future of Cinema Advertising

If you ask experts about the most happening niche in the field of advertising in the recent years, then they will vote for Cinema Advertizing without a blink. It has shown a tremendous growth rate and the trend seems to continue. Most of the cinema advertising agencies in Mumbai reported consistent performance for years.  Consolidation and mergers in the multiplex business changed the rules of the game. Today, it is a battle between a few companies. As the footfall in the multiplex increases consistently, competitors want to grab as much share as possible. Agencies use every possible gimmick that keeps the cinema advertising A Zing thing!

It is a paradigm shift

Middle and Upper-Middle class of the Indian society had stopped watching movies in the movie halls until last decade. Inferior quality and poor maintenance were the primary reasons. Multiplexes changed the scenario completely and it is pleasurable and comfortable experience today. In spite of expensive tickets, people prefer to watch a movie in posh multiplexes instead of old-fashioned single-screens. With an improved quality of interiors, digital screens and surround sound, multiplexes make it an awfully entertaining experience. With international chains of Inox, Adlabs and PVR introducing modern, sophisticated theaters across the country, the experience will get further enriched.

Since multiplexes assure a certain kind of elite audience, segmented advertizing makes more sense. Lifestyle products, clothing, and digital accessories that appeal particular strata of the society are being targeted by cinema advertising agencies in Delhi.Cellular services, soft drinks, ice-cream brands and premium banking and insurance sectors find it quite profitable.

Emergence of “compulsive spending people” boosts it further

Economists and sociologists say that there is a new class of neo-rich people who spend just out of habit. They buy apparels, fashion accessories, and shoes whenever they visit malls.  Psychology of such “compulsive buyers” is kept into consideration while designing exclusive advertising campaigns by reputed PVR cinemas advertisingagencies. They trigger the buying desires of such people. It is a guaranteed formula for success. These buyers don’t bother about the price tags. For them, buying is critical.

Until the time malls and multiplexes remain crowded with families and youngsters enjoying a full-day fun on the weekends, the best cinema advertising agency and its competitors will be busy with developing mind-boggling advertising ideas. It is a promising and profitable business where the opportunities are limitless. Creative minds with groundbreaking ideas can make a fortune!


How to Effectively Advertise your Business with Promotional Items

Experiential Marketing is a specialized niche where brilliant minds work on innovative, groundbreaking ideas that take your business to new heights. Use of promotional items is a popular strategy used by Ambient Media agencies in Mumbai.
What is a promotional item?
By definition it is an item imprinted with the brand or logo of the company with or without a message or offer. Marketers choose utility stuff for it so that the brand or logo remains at the top of the mind. Nowadays, marketing agencies put a lot of efforts in deciding products that are chic, useful and handy. With the advancement in digital printing, it is possible to design highly creative and innovative promotional products.
While designing promotional giveaways, marketing experts look at certain aspects such as target audience and the objective of promotion. Tangible and intangible benefits are considered.

How do promotional items benefit your business?
There are mutually contradicting opinions about the effectiveness of promotional items in achieving high visibility to the business. However, a majority of experts call it an innovative advertising idea. Here are top five benefits:

    • You contact a large mass by spending minuscule amount. When business operating costs reach mind-boggling heights, it is not a wise thing to spend lavishly. You get a good value with relatively inexpensive promotional products. They have the potential of creating huge, long-lasting impact. Even if it is a small giveaway, you get immense customer loyalty. Experts say that a simple fun takeaway is also remembered by customers for a long time.


    • Variety is always desirable for everyone, including your customers. Advertising through promotional items gives you a chance to popularize your brand in a different and unique way every time. Since you release something exceptional and sensational intermittently, it keeps the curiosity alive. The suspense value makes it a superb marketing idea.


    • You get enhanced brand recognition that makes you stand out from the competition. Though the promotional products are small items, their power is enormous. You can customize them and use in innumerable ways to keep the brand at top of mind always. The more you are creative with promotional items, higher is the impact. Ambient Media agencies in Mumbai have creative minds that can derive extraordinary stuff.


    • When you make an intelligent use of promotional items, it reminds the customer about your product or service every time they look at them. Experts call promotional products as “business card.” In reality, it has hundred times more potential than a business card. Customers do not forget about your company every time they use the takeaway product.  No wonder, all seasoned companies that offer ambient advertising in India vouch for promotional products.


  • Ambient media agencies always suggest tactile products that keep on hammering about your brand name. They should strike the eyes of customers again and again so that they just can’t forget about you. It is a tricky thing to decide about the product. Hence, agencies assign the responsibility to the best creative minds.


Traditional OOH media has been around since decades. It is focused on marketing to consumers when they are “on the go” in public places, in transit, etc. OOH advertising formats fall into three main categories: billboards, street furniture and moving media.

Traditional roadside billboards remain the predominant form of OOH advertising. Street furniture is made up of formats such as bus shelters, taxi stands, street lamps, post boxes, benches, telephone booth advertising, etc. Moving media advertising is typically advertising placed on anything which moves, such as buses, autorickshaws and taxis.
While this media offers some advantages like high reach to a mass audience, high frequency, geographic flexibility and low CPT, it is inundated with a number of disadvantages, viz.

  • Lack of intense selectivity in target market – you cannot ascertain whether your billboard has successfully drawn your TG.
  • Environmental clutter –  it spoils the beauty of the environment
  • Creative limitations – it only gives a short message that must make a strong impact on prospective customers to stimulate sales
  • Outdoor advertising is very easy to overlook – your TG may easily overlook your advertisement as he/she may be busy in other activities like walking, driving, talking to co-commuters, talking on cell phone, etc.
  • High costs for brief exposure – though the CPT is less, the relative cost borne for every minute of exposure is very high as the audience is always on the move when they are exposed to this media.
  • Weather conditions – uncontrollable factors like harsh weather that can damage your billboard
  • Visibility issue – if the site of your billboard is blocked by a tree or a branch, it will hinder its visibility
  • Time insensitive –  billboards, bus shelters, etc. cannot be turned off when not needed
  • Limited information – due to limited exposure time, only limited information can be given on this media

Ambient media advertising on the other hand makes good use of ambient spaces in malls, multiplexes, hypermarkets, airports, gyms, etc. to deliver the communication in a comfortable environment. It is almost impossible to overlook the ad. The best advantage is that it catches the attention of the audience and generates interest so that the message stays with them for a long time.
The opportunities to communicate in these avenues are limitless right from branding in parking lots and elevators to washrooms and trolleys. Also, there is no cap on the creativity which can be used. It allows you to think out of the box and appeal to the audience in the most innovative ways possible. It generally enhances the overall look of the space used, without creating clutter. If you want to beat the clutter and stand out from the crowd, ambient media advertising is the best solution!


Mall activations are an ideal way to create brand awareness and to introduce new products or services to consumers. Mall activation is a concept that perfectly leverages the advantages offered by the ambient setting of a mall to deliver brand communication. It is instrumental in building a positive perception of a brand.

Activations help to create engaging and memorable experiences that evoke emotions within consumers. The purpose is to reach people on rational and emotional levels so that they carry back an experience which they will remember for a long time. Live experiential marketing events are being increasingly used by brands to help extract the most out of the activation campaign. These events give people a chance to try a product, ask questions about it and participate in some way that makes them feel connected to the brand.
Here are a few of the benefits of activations at malls:

  • It helps to reach out to the target audiences who are in a relaxed frame of mind and are generally comfortable spending time to learn about the brand.
  • Customers are already prepared for spending at malls and more likely to make a purchase decision.
  • It can help to reinforce the brand’s positioning in the minds of the consumer.
  • Helps to cut through the traditional advertising clutter (TV Commercials, Print, Web ads).
  • It makes your brand more prominent.
  • It communicates with the audience in an interesting and engaging manner.
  • Consumers can give you immediate feedback as there may be direct interaction.

Khushi Advertising is not just one of the leading activation agencies in Mumbai, but one of the best activation agencies in India. We design and execute unique campaigns, backed by the expertise of our professionals who have a deep insight about consumer behaviour and pattern. We have partnerships with most of the leading malls to attain maximum impact. As an activation agency, our role is to way to generate awareness and visibility for a brand through cultivating real life engagement experiences with the target consumer.
We keep these key factors in mind while designing an activation campaign-

  • Timing – it is important to connect with consumers at the right time and the right place so that the consumer is enthused by our communication.
  • Relevance – the activation strategy and campaign has to be relevant to the brand’s core values.
  • Visibility and recall – our activation campaigns are designed to garner high visibility and generate high recall among consumers
  • Reach – our endeavour is to reach a sizeable chunk of our TG through directed activation campaigns
  • Long term perspective – activation awareness may not immediately generate sales. However, they are a key tool to capture valuable consumer data, such as contact numbers, emails, social media followers, etc.

Due to our committed effort in this domain, we are recognised as the best brand promotions company in India which has the ideal activation solutions customised to serve each client’s needs.


There’s a lot of buzz among marketers about this term called ambient media advertising. It is a relatively new breed of advertising that has caught the interest of marketers.

Ambient media advertising is the name given to non-traditional out-of-home advertising of products and services. It involves placing ads in unconventional places which were not traditionally used to advertise products e.g. elevators, escalators, washrooms in malls and multiplexes, seats in movie theatres, popcorn tubs in cinemas, etc. Therefore, ambient media are media formats that are different from the usual media consumed in out-of-home locations/environments through which advertising firms reach out to their target consumers.

Ambient media advertising leverages the conducive environment or ambience that places like malls, cinemas, airports, coffee shops, hypermarkets, restaurants, etc. offer to effectively communicate to the TG. The key to remember here is that the marketer has to select the best avenue and combine it with an effective message.

Ambient media advertising can be done in conjugation with traditional media or can be pursued as a standalone activity. Generally it is used as a supplement to the other traditional forms of advertising like TV, print, radio, etc.

Some of the reasons for the growth of ambient media advertising are-

* Over-exposure to traditional media – the traditional mediums like TV, print, radio have been used extensively to the point of creating a clutter. The audience often tunes out this communication as it perceives it as a hindrance in their entertainment. Ambient advertising on the other hand, is very often innovative, unique and attractive. It draws people willingly towards it.

* A greater demand for point-of-sale communications – there is a sizeable percentage of people in many urban areas of the country having high disposable income and the propensity to spend. It is easier to entice this audience by using effective POS communication and instigate impulse buying. This can be done only at places where the audience actually spends viz. malls, multiplexes, hypermarkets, etc. Ambient media advertising makes the best use of these avenues to communicate with the target audience.

* Its ability to offer precise audience targeting – by picking desired geographical locations of multiplexes, malls, restaurants, etc. it is possible to precisely target your desired TG.

* Its versatility – ambient advertising is not confined by pre-defined boundaries of placement or time. Hence it is the most versatile medium employing the creative capabilities of the marketers to the fullest.

Due to these advantages, ambient advertising in India is increasingly gaining momentum. Ambient media agencies in Mumbai, Delhi, Chennai and all the other major cities of the country are exploring this medium of advertising. Khushi Advertising is one of the top ambient media agencies in India offering a multitude of ambient media advertising solutions across various avenues such as malls, multiplexes, hypermarkets, airports, restaurants, gyms, bookstores and others. Khushi, known for its innovative advertising, is the one-stop solution for marketers looking for effective ambient media solutions.